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Mandar Rane
Associate Professor

Industrial Design Centre
Indian Institute of Technology Bombay
mrane@iitb.ac.in
ranemandaridc@gmail.com
W: 022- 25767839
H: 022- 25768839

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Design of the IIT Bombay Campus Print Map 2D and Isometric A4 map.

29 Kms away from Mumbai, lies IIT Bombay campus at Powai. It is spread across an area of 550 acres and is a microcosm of sorts. Serene and pleasant as it may seem with its green environs, a first time visitor may be overwhelmed, trying to find his/her way around the campus. Take a stroll during admissions; as an insider you will face various queries from students and their parents (Where is so and so? How to get to so and so? ) Most of the times I could not answer those queries. Embarrassing? Extremely! Why don't we have signage? All universities around the world have proper signage and campus maps. Should I simply crib about the problem? Solution: Make a campus map. ( Time taken: Two years) Did IIT Bombay have a Campus Map? Yes, it did. But I thought we could improve it on many levels, be it content, representation and usability. With this in mind began the journey of redesigning the IIT Bombay campus map to make it more comprehensible. The most commendable effort was put in by Deepali Karanjavkar with the physical 3D model of IIT B she designed. It is installed at the first floor of Main Building. This effort paved the way for an isometric map design by Shishir Bhagade. We are currently building the interactive map and an App is on its way too. Watch this space!

Design Associate: Shishir Bhagade
Photographs: Prashant Sharma

Watch the video: Making of the IIT Bombay Campus Map
A video explaining the process behind the design of the IIT Bombay campus Map.
A step by step process explaining each iteration to make it user friendly.

IIT Bombay Print Map Product Photograph

Below:

Read the discussion about how the cover photograph of the IITB Campus map was shot.
What were the issues with the earlier photograph and how did Prashant Sharma repair them.


Interview with Prashant Sharma (Alumnus IDC)
Tell us about the difference between the two photographs and what was on your mind when you shot the revised one (right one). The left one was obviously bad; since it was shot in opposite direction of light, could you briefly explain how did you go about it and what was the rationale?

Why the lamp post is made the subject of the picture? It also looks larger than the building. The lamppost must look smaller than the IIT Main building (IIT Administration building is called as the Main building) and the trees. I shifted the focus from the lamp post to the Main building, which is the primary subject. This is the core error of the left picture.

Main building should be shot in a lit situation. The current lighting situation produces harsh shadows. When I shot the building, it was shot at that time of the day when the sunlight helps in illuminating the features of the building, rather than creating unwanted shadows. I thought, why to have different kinds of unwanted patches of shadows on the pathway (see the left picture). I kept only one shadow on the grass patch, that too only of the tree which is next to the building (See the right picture). It reduces visual disturbance in the image.

Though the main building is in L shape, why do we need to highlight the junctions? Framing the whole building is not the criteria; main building is the focus which can be fulfilled by simply cropping out the left portion of the building from the frame. See how the altered composition makes a huge difference.

Why do we need a distorted building when we can show it straight? Distortion or showing the perspective is not required in this context. The perspective of the building is corrected, rather than depicting how the lens is seeing it. I left empty space at the top (blue sky) to accommodate the title “Campus Map", this was told to me beofre shooting, I mean tpo say the photographer should know how it is going to be used.

Interview ends.

 

IIT Bombay 2D PDF Map IITB Map Isometric Version 1.0 July 29 2013 IIT Bombay 2D PDF Map 2.45 Mb Download PDF for Mood Indigo 20-23. 2013