Demystifying Design is an interactive session and a workshop conducted by Prof. Mandar Rane (Faculty - Communication Design) and Prof. Purba Joshi (Faculty - Industrial Design) from the IDC School of Design, IIT Bombay. Due to the multidisciplinary nature of the discipline, finding a common ground to define design has always been a challenge. The workshop aims to demystify the definition of design for those who plan to venture into the design world or are in various professions of design but still find it difficult to articulate the term.

This one day session is exclusively designed to clarify your doubts about what is design? It is therefore open for people from various professions including design. Aim is to foster understanding, by employing an unique approach of learning design through observations, discussions and debates in applied contexts. Explore the world of Industrial and Communication design by being a part of this. 

Core Objectives

  • Resolve the conflict about definition of design
  • Learning to see - Exposure to 'Design around you' through our observations
  • Introduce you to the 'Design Triad Framework'.
  • Ability to analyse a design task using the framework
  • Opportunity to experience the act of design and apply design thinking 

Workshop outline

To think like a designer is a skill that can be learnt. It is a way of generating ideas to resolve design issues that are identified by observing and empathising with people within their context. The workshop showcases a plethora of real-life observations to introduce oneself to the ways of seeing. Examples in the workshop demonstrate the power of observation, as the key tool towards identifying needs, point of views, understanding human behaviours, building insights and improving one's design thinking. After these concepts form the necessary base participants will analyse design acts using the Design Triad Framework. Join us so we can collaboratively demystify design.

Learning by doing

Learning through experience with hands-on tasks will hone your ability to externalise thoughts. Reflections on your ideas will help you articulate design decisions more meaningfully.

Who should attend?

The workshop acclimatizes participants with the holistic meaning of the word 'Design' and therefore professionals from any industry/ academics interested in 'Understanding Design' must attend. Further the workshop will focus on discovering problems in the domain of Industrial and Communication design. 

Workshop Kit for participants

1. An isometric IIT Bombay campus map 
2. Mumbai Rail Map books: Set of 4
3. Lecture notes 
4. Design Timeline - Accordion: 27 inches wide 
5. Booklet on The HfG Ulm - 28 pages 
The HfG Ulm. A short history - Cover spread // For workshop participants
The Design Timeline: Accordion 27 inches  1400-2010

The design relevant workshop kit

Why 15 participants only? 

This is a not a passive lecture session, it is a consciously designed lively conversation between participants and workshop facilitators exposing them to everyday observations generating within them enquiry and curiosity into the world of design. Therefore, to achieve mindful participation and conduct meaningful interactions with each one of you the number is restricted.


Every participant is awarded a certificate from Continuing Education Program (CEP) office of IIT Bombay on completion of the workshop. 

Registrations are open

Step 1: Transfer fees via Net Banking

Name of the Payee: Registrar IIT Bombay
Bank address: IIT Powai Branch, AS. Marg, Powai, Mumbai-400 076 India.
Name of the Bank: State Bank of India.
Phone: +91-22-25728555
Bank A/c No.: 10725729128
Account Type: CURRENT
MICR Code: 400002034
IFSC / BIC Code: SBIN0001109
Purpose / Reference: CEP
Course Email ID: cep@iitb.ac.in

Step 2: Add Payment Details

Early Bird seats are allotted based on first come first serve basis. Early bird seats are limited.

Step 3: Add Participant Details

Add your (POSTAL CODE) PINCODE, it is required to trace your payment details.

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