Demystifying Design workshop image

Store

Downloads and Purchase
DEMYSTIFYING DESIGN CARDS - LATEST RELEASE
Demystifying Design Cards is (currently) a set of 42 cards designed to inform you about personalities, objects, systems, principles, Identity, Art + design education, Design history, Must visits, and more about design in India and around the world. We thought a design card is an effective way to give quick and digestible information for the curious, who might not have stumbled across a design fact.
2. RESEARCH PAPER // PROBLEMS WITH DESIGN OF THE NEW CURRENCY
Find out, whether the tactile marks on the new MG series of Indian Banknotes aid the blind in identifying the denominations correctly?

Blog

Articles and Podcasts
INTELLIGENT UI THAT SAVED THE DAY
I was in urgent need of cash. I rushed to the ATM and inserted my card, transaction declined. Again I tired, again it was declined. I had money in my account then why was it declining the transaction?
BABY DISPENSING ATMs
I saw this when I was in roaming in a shopping mall in Mumbai. It said a Baby dispensing ATM ahead.
WHY SIGNAGE FOR ZOO IS A BAD IDEA?
Why did I refuse to guide a signage design project for a zoo? The answer is simple because animals are not interested in seeing us, we are... So how do we go about it?

Academics

My learnings and teachings
SHKEN MODEL
The paper discusses rationalising visual design decisions with respect to the arrangement of 2D elements in a pre-defined finite space.
DECONSTRUCTION - A METHOD TO DRAW 3D OBJECTS 
The visual paper hypothesis that drawing with see-through objects can improve the performance of sketching amongst novices. 
THE DESIGN JOURNEY
A ringside view of how design education in India has evolved over the years, as seen from the eyes of Prof. Sudhakar Nadkarni
HFG ULM BOOKLET // NEW
The booklet is a short narrative about the famous design school HFG Ulm. It is a conversation between two students where one of them builds an exact copy of the ‘Ulm stool’ by Max Bill. 
UI/UX CHALLENGE - TRY IT
I am glad to release one of the classic assignment I give to students in my class. This assignment rationalises visual design decisions and guides you to think like a designer. 
PACKAGING AND LABEL DESIGN
Introductory course to explore package design and label design through hands-on assignments engaging students into multiple mini-design projects.
SEMANTICS AND COMMUNICATION THEORY
In this course, students are taught how to design messages for various media. Communication here is understood as the act of decoding messages by the sender (designer) via a channel to the receiver (intended audience).

Projects

Project guidance and consultancy

INFORMATION DESIGN

MUMBAI RAIL MAP 
Two Communication Design students at IDC School of Design, Jaikishan Patel (Jaiki) and Snehal Patil took up the challenge of designing a complete network route map for Mumbai locals
DESIGN FOR COLOURBLIND
Why India should change its veg and non-veg symbols? Understanding the concerns for the colourblind
and design of the Mumbai Rail Map. 

DESIGN CONSULTANCY

BARC - IDENTITY DESIGN
Bhabha Atomic Research Centre. The project concerns the design of visual identity for BARC. The symbol is designed based on the motto “Atoms in the Service of the Nation”, the basic concept around which all the Research and Development (R&D) activities of BARC evolve.

STUDENtS WORK

TIGER CONSERVATION - ANIMATION
Design for the animal world | Nations Pride the Endangered. The project aims at spreading awareness and building recognition and support to make wild tigers valuable to humans through an audio-visual presentation short film