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Visual Identity Design for BARC

Bhabha Atomic Research Centre

Design Philosophy for the symbol:

The project concerns the design of visual identity for BARC. The symbol is designed based on the motto “Atoms in the Service of the Nation”, the basic concept around which all the Research and Development (R&D) activities of BARC evolve. The circular shape of the symbol represents an ever-evolving dynamic continuum. The blue color of Ashok Chakra in the National Flag was captured to depict the BARC Logo in blue. The Devanagari font for Bhabha Atomic Research Centre was specially designed.

The top portion of the symbol depicts the atomic orbitals, comprising the basic structure of an atom. The semi-circle in the center of the orbitals represents the nucleus, the core of the atom. The overlapping structure of the orbitals is a graphical representation of the Sun at the center as an abundant source of energy and the interconnected orbitals symbolizing the multifaceted and multidisciplinary nature of R&D programs. The bold abbreviation BARC at the bottom depicts the unique position of BARC as a premier R&D Centre in India. 

A brief about BARC:

The Bhabha Atomic Research Centre (BARC) is India's premier nuclear research facility based in Trombay, Mumbai. BARC is a multi-disciplinary research centre with extensive infrastructure for advanced research and development covering the entire spectrum of nuclear science, engineering, and related areas. BARC's core mandate is to sustain peaceful applications of nuclear energy, primarily for power generation. It manages all facets of nuclear power generation such as the theoretical design of reactors, computerized modeling, and simulation, risk analysis, development and testing of new reactor fuel materials. It also conducts research in spent fuel processing, and safe disposal of nuclear waste. Its other research focus areas are applications for isotopes in industries, medicine, and agriculture.

Project Team:

Prof. Mandar Rane + Priti Rajwade (Alumnus IDC, Communication Designer) + Rugwed Deshpande (CEO, Setu Advertising, Pune)
Omkar Shende (Devanagari Typeface Design for BARC), Page 10 - Identity Manual
Student Associates at IDC: Aditi Kulkarni + Shishir Bhagade