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Visual Identity Design for BARC

Bhabha Atomic Research Centre

ABOUT BARC
NIT Patna approached IDC to redesign their Visual Identity. The metamorphosis from Bihar college of engineering to National Institute of Technology Patna triggered the idea for a new identity. Therefore we envisaged a new face, a new beginning, to be translated in a visual symbol, brand language, that the Institute could reckon with. The picture above is the three-dimensional representation of the symbol.
BARC // Visiting Card 
BARC // Envelope Design // Single colour

Design Philosophy for the symbol:

The project concerns the design of visual identity for BARC. The symbol is designed based on the motto “Atoms in the Service of the Nation”, the basic concept around which all the Research and Development (R&D) activities of BARC evolve. The circular shape of the symbol represents an ever-evolving dynamic continuum. The blue color of Ashok Chakra in the National Flag was captured to depict the BARC Logo in blue. The Devanagari font for Bhabha Atomic Research Centre was specially designed.

The top portion of the symbol depicts the atomic orbitals, comprising the basic structure of an atom. The semi-circle in the center of the orbitals represents the nucleus, the core of the atom. The overlapping structure of the orbitals is a graphical representation of the Sun at the center as an abundant source of energy and the interconnected orbitals symbolizing the multifaceted and multidisciplinary nature of R&D programs. The bold abbreviation BARC at the bottom depicts the unique position of BARC as a premier R&D Centre in India. 
BARC logo
BARC Colour specifications:
BARC four colour //  BARC Blue // BARC Single colour

Project Team:

DESIGNERS
Mandar Rane
Prof. Mandar Rane
Communication Design
Faculty, IDC, IIT Bombay
Priti Rajwade
Independent Designer 
Alumnus IDC, IIT Bombay
Rugwed Deshpande
CEO, Setu Advertising
Alumnus IDC, IIT Bombay
CREDITS
Omkar Shende (Devanagari Typeface Design for BARC), Page 10 - Identity Manual
Student Associates at IDC: Aditi Kulkarni + Shishir Bhagade
PROJECT DETAILS
Project Type: Consultancy
Category: Central Government
Client: BARC Bhabha Atomic Research Centre
Deliverable: Design Specification Manual
Year of release: 2012

 
Project routed through Industrial Research and Consultancy Centre, IIT Bombay (IRCC)

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