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Experiencing
Communication Design 

Learn how to think like a designer?
 You will be required to create a login and password on the IIT Bombay Continuing Education Program [ CEP ] portal. The blue button below will take you to the course registration page on the IIT BOMBAY website. 

Note: The last date to register is 21 OCT 2022.
// QUICK OVERVIEW
Experiencing Communication Design is an offline on-campus workshop designed by Prof. Mandar Rane from the IDC School of Design, IIT Bombay. The workshop is not meant to stuff you with facts; it involves learning by doing, debating and thinking.
// ABOUT THE WORKSHOP
The title is experiencing because this workshop will investigate problem-solving and take you on a journey to work and think like a designer. The workshop begins with investigating the meaning of the word Design. It encourages one-on-one interaction with the instructor and navigates participants through identifying a problem. Learning to see, and improving observation to inform design decisions will be given priority. The structured approach involves experiences of being a designer, thinking like a designer, getting frustrated, running out of ideas, handling constant confusion, and managing uncertainty while creating solutions.

To come to terms with these qualities of a designer and experience them, the instructor introduces his teaching method, which is argumentative and encourages constructive debates. 
// COURSE  FOCUS / KEYWORDS
Design thinking, Communication Design, Visual Design
// VENUE
The workshop will be conducted on campus at IDC School of Design, IIT Bombay
// DATES AND DURATION
  • 24 OCT. - 11 Nov. 2022
  • 3 weeks, in-person  
// COURSE OBJECTIVE 
To introduce the participant to different stages of a design process - from investigating, analysing, articulating, narrowing and synthesising to choose the most appropriate solution for the relevant context.
// COURSE CONTENT
  • Provocation to understand design
  • Introduction to Visual Order
  • Scatter and order
  • Observation
  • Context and purpose
  • Problem framing/articulation
  • Assumptions
  • Empathize
  • Single answer versus multiple answers
  • What users cannot tell us?
  • Grammar of visual design
  • Understanding user order/needs
  • Structure of a visual message
  • Take away 
  • Reflection / summarizing
// WHO MAY BENEFIT?
Industry professionals from various fields who wish the gain insights into understanding and rationalizing visual design decisions and problem-solving.
// DO I GET A CERTIFICATE?
Yes, each participant receives a course completion certificate from IIT Bombay

FAQ: Frequently asked questions

Workshop related

1. How is this workshop different from others?

In this workshop, you solve a design problem with me in person. Please don't mistake it as guidance; my role will be to unsettle you. Often I give an analogy of design teaching to that of cycling. Whenever you feel you are balancing the design problem, I create a slight push to disturb your balance. I consider you have learnt to ride the day you cycle without my support. 

The more you depend on me to solve problems, the less you learn to be independent. It's a thinking workshop. 

2. What is the total strength of participants in this workshop?  

Five is the maximum number of participants that are allowed in this workshop.

3. Why so less?

As you attend the workshop with my ongoing course students, the number is limited to five only.

4. I am not a designer by training, should I attend this workshop?

Yes, you can attend the workshop. But this workshop is not about passive listening to design facts. You will work on a design problem. Your knowledge of graphic design software is a must. If you are uncomfortable with this thought, I recommend you should not attend. if you are keen on learning the basics of visual design combined with design thinking and problem solving this workshop is for you.

5. Is your teaching style different? 

Yes, it is. I promise you it will be about failures, managing uncertainty, and getting frustrated and confused. It is less of hand-holding.

6. Registration process in steps for an individual.

1. Create your account on the IIT Bombay portal.
2. Register for the course by uploading a valid Photo ID
3. Your registration will be forwarded for approval to the course faculty
4. Once the registration is approved, you may proceed with payment.
5. After confirmation of payment, your seat will be secured.

7. Registration process for a company/organization

1. Create your account on the IIT Bombay portal.
2. Register for the course by uploading a valid Photo ID
3. Your registration will be forwarded for approval to the course faculty
4. Once the registration is approved.
5. Send your company name, address and GST to the instructor of the course
6. IIT Bombay will generate an invoice on the company name for the participant/s
7. After confirmation of payment, your seat will be secured.

Registration Process

 You will be required to create a login and password on the IIT Bombay Continuing Education Program [ CEP ] portal. The blue button below will take you to the course registration page on the IIT BOMBAY website. 

Note: The last date to register is 21 OCT 2022.
You are requested to read the FAQ section below before you register.

Any more questions?

It is good to talk to the instructor if you have more queries about the course.