Experiencing
Communication Design 

Learn how to think like a designer?
// QUICK OVERVIEW
Experiencing Communication Design is an interactive online course designed by Prof. Mandar Rane from the IDC School of Design, IIT Bombay. The course is not meant to stuff you with facts; it involves learning by doing.
// ABOUT THE WORKSHOP
The title is experiencing because this online workshop will investigate problem-solving and take you on a journey to work and think like a designer. The workshop begins with investigating the meaning of communication with an introduction to communication theory. The workshop design encourages one-on-one interaction with the instructor and navigates participants through identifying a problem. Learning to see, improving observation to informs design decisions will be given priority. The structured approach involves experiences of being a designer, getting frustrated, running out of ideas, constant confusion, and managing uncertainty while creating solutions.

To come to terms with these qualities of a designer and experience them, the instructor introduces his teaching method, which is argumentative and encourages constructive debates. 
// WORKSHOP DOMAIN FOCUS / KEYWORDS
Design thinking, Communication Design, Communication theory, Visual design (you may choose to call it UI) 
// VENUE
The workshop will be conducted online. ZOOM will be used a client during the workshop
// DATES AND DURATION
  • 1 Nov, 2021 - 3 Dec, 2021
  • 18 hours, 5 weeks, 2 session per week, 2 hours per day
// COURSE OBJECTIVE 
To introduce the participant to different stages of a design process - from investigating, analysing, articulating, narrowing and synthesising to choose the most appropriate solution for the relevant context.
// COURSE CONTENT
  • Introduction to communication theory
  • Scatter and order
  • Observation
  • Context and purpose
  • Problem framing/articulation
  • Assumptions
  • Empathize
  • Single answer versus multiple answers
  • What users cannot tell us
  • Grammar of visual design
  • Understanding user order/needs
  • Structure of a visual message
  • Take away/reflection/summarizing
// WHO MAY BENEFIT?
Industry professionals from various fields who wish the gain insights to the understanding and rationalizing visual design decisions and problem solving.
// HOW TO REGISTER
 You will be required to create a login and password on the IIT Bombay Continuing Education Program [ CEP ] portal. This link will connect you to the course registration page on the website. 

Note: The last date to register is 2 NOV 2021. Your application needs approval from the instructor of the course for the application to be processed further. 

// DO I GET A CERTIFICATE?
Yes, each participant receives a course completion certificate from IIT Bombay

FAQ: Frequently asked questions

Workshop related

1. How is this workshop different from other workshops?

In this workshop, you solve a design problem with me in person. Don't mistake it as guidance, my role will be to unsettle you. Often I give an analogy of design teaching to that of riding a bicycle. Whenever you feel you are balancing the design problem, I will create a slight push to disturb your balance. The day you are riding the bicycle, without my support or you are able to balance it, in spite of my push, I consider you have learnt riding the bicycle. Think about this. 

The more you depend on me to solve problems, the less you learn. 
To design is to think. 

2. I am not a designer by training, should I attend this workshop?

Yes, you can attend the workshop. But this workshop is not about passive listening about design facts. You are expected to work on a design problem. You are expected to know design software to execute your ideas. If you are uncomfortable with this thought, I recommend you should not attend. 

3. Is your teaching style different? 

Yes, it is. I can promise you, it will be about failures, managing uncertainty, getting frustrated and lots of confusion. It is less of hand-holding.

Any Questions?

It is good to talk to the instructor if you have more queries about the course