In a scenario where thought could have multiple visual representations, the appropriateness and acceptability of a visual symbol often lead to a debate between the client and the designer. This was done to find out how a graphic designer can deal with varied perceptions of the two groups. Recruiting 83 participants in the first and 32 in the second phases the present study employed eye-tracking and subjective rating of symbols of engineering institutes in India on a 5-point scale. The findings of the two-phased study substantiated perceptual difference between the designers and non-designers. This difference was overriding for abstract representation in designers and concrete representation in non-designers. Symbols with more objects bestowed more number of fixations whereas symbols with abstraction required high fixation duration. The ratings of chromatic and achromatic symbols did not differ significantly.