The book starts with a case study where the author is suppose to design a logo/symbol for the IIT Guwahati primary school. While finalizing the logo, the principal of the school put forths his idea of adding the letterform 'G' (Guwahati) to represent some element of the city Guwahati, which was to be found missing in the symbol. Author disagrees, but confronts himself with the same question from his mentor Prof. Kirti Trivedi. Where is Guwahati in the logo? Shocked at, how to add a cityness of a city into a design of a symbol through single picture? He questions himself; which artifact would depict maximum cityness when incorporated in the symbol?