It was envisaged that NCAIR will act as a guiding force, for building a vibrant aerospace ecosystem in the country. This idea was brainstormed to explore and deduce that the visual keywords should be bold, sharp, precise and extremely simple yet innovative in its expression. The logotype, thus intelligently incorporates the visual play of the ‘arrow’ which semantically expresses guidance and is seamlessly integrated with the uppercase letter form ‘A’. The logo of NCAIR is designed to act as a key branding element that lends uniqueness to the identity. The Signature/Seal for NCAIR uses the logotype against the backdrop of the abstraction which is a frontal view of the propeller of an aeroplane. The colour blue symbolizes the endless representation of the sky. The logo of NCAIR is designed to act as a key branding element that lends uniqueness to the identity.
DESIGN PHILOSOPHY . DOWNLOAD . TEAM
Visual Identity Design for NCAIR
National Centre for Aerospace Innovation and Research
ABOUT NCAIR
Visual identity for NCAIR emerged from the concept of setting up a unique national centre based on aerospace innovation and research in India. The ‘National Centre for Aerospace Innovation and Research’ (NCAIR) is a collaboration between the government, industry and academia.
Design Philosophy for the symbol:
Signature Unit
The Signature/Seal for NCAIR uses the logotype against the backdrop of the abstraction which is a frontal view of the propeller of an aeroplane. The color blue symbolizes the endless representation of the sky.
Project Team:
DESIGNERS
Prof. Mandar Rane
Communication Design
Faculty IDC, IIT Bombay
Communication Design
Faculty IDC, IIT Bombay
Priti Rajwade
Independent Designer
Alumnus IDC, IIT Bombay
Independent Designer
Alumnus IDC, IIT Bombay
