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Visual Identity Design for NCAIR

National Centre for Aerospace Innovation and Research

ABOUT NCAIR
Visual identity for NCAIR emerged from the concept of setting up a unique national centre based on aerospace innovation and research in India. The ‘National Centre for Aerospace Innovation and Research’ (NCAIR) is a collaboration between the government, industry and academia.

Design Philosophy for the symbol:

It was envisaged that NCAIR will act as a guiding force, for building a vibrant aerospace ecosystem in the country. This idea was brainstormed to explore and deduce that the visual keywords should be bold, sharp, precise and extremely simple yet innovative in its expression. The logotype, thus intelligently incorporates the visual play of the ‘arrow’ which semantically expresses guidance and is seamlessly integrated with the uppercase letter form ‘A’. The logo of NCAIR is designed to act as a key branding element that lends uniqueness to the identity. The Signature/Seal for NCAIR uses the logotype against the backdrop of the abstraction which is a frontal view of the propeller of an aeroplane. The colour blue symbolizes the endless representation of the sky.  The logo of NCAIR is designed to act as a key branding element that lends uniqueness to the identity.

Signature Unit

The Signature/Seal for NCAIR uses the logotype against the backdrop of the abstraction which is a frontal view of the propeller of an aeroplane. The color blue symbolizes the endless representation of the sky.

Project Team:

DESIGNERS
Mandar Rane
Prof. Mandar Rane
Communication Design
Faculty IDC, IIT Bombay
Priti Rajwade
Independent Designer 
Alumnus IDC, IIT Bombay
PROJECT DETAILS
Project Type: Consultancy
Category: Central Government
Client: NCAIR, Mechanical Engg. Department IIT Bombay
Deliverable: Design Specification Manual Brand Guidelines 
Year of release: 2009

Project routed through Industrial Research and Consultancy Centre, IIT Bombay (IRCC)
DOWNLOAD - UNDER CONSTRUCTION

Project Team:

DESIGNERS
Mandar Rane
Prof. Mandar Rane
Communication Design
Faculty IDC, IIT Bombay
Priti Rajwade
Independent Designer 
Alumnus IDC, IIT Bombay
PROJECT DETAILS
Project Type: Consultancy
Category: Central Government
Client: NCAIR, Mechanical Engg. Department IIT Bombay
Deliverable: Design Specification Manual Brand Guidelines 
Year of release: 2009

Project routed through Industrial Research and Consultancy Centre, IIT Bombay (IRCC)
DOWNLOAD - UNDER CONSTRUCTION