Packaging design

Packaging and label design

Understanding structure and communication in packaging  

QUICK OVERVIEW
An introductory course designed to explore package design and label design through hands-on assignments engaging students into multiple mini-design projects.
IDC SCHOOL OF DESIGN // COURSE CODE: DE 669

What is Packaging? 

An introductory course to explore package design and label design through hands-on assignments engaging students into multiple mini-design projects. The course will focus on functional aspects of package design related to its structure, form, strength, material, safety, transportation, production, usage and environmental concerns. Label design will investigate the purpose of branding a product, trade dress, need for aesthetic considerations; such as visual identity, image, typography, colour and challenges in communicating product information unambiguously. 

In addition, this course also dwells into concerns of creating inclusive packaging solutions with a special focus on problems situated in the
Indian context.
Design of packaged products during the course

Introduction

An introductory course designed to explore package design and label design through hands-on assignments engaging students into multiple mini-design projects. The course will focus on functional aspects of package design related to its structure, form, strength, material, safety, transportation, production, usage and environmental concerns. Label design will investigate the purpose of branding a product, trade dress, need for aesthetic considerations; such as visual identity, image, typography, colour and challenges in communicating product information unambiguously. 

In addition, this course also dwells into concerns of creating inclusive packaging solutions with a special focus on problems situated in the
Indian context.
Fig 1. Packaging done by students during coursework
Fig 2. Book packaging using a shingle sheet of paper - Designed by Prof. Purba Joshi

Spatial visualization quiz

Q1. Which shape could you make by folding the given pattern on the dashed lines?

Free Download:

YEAR OF CREATION: 2017
Free Download // Anatomy and structure of a box
From sheet to from // Contains 2 pages  
Free Download // Assignments and documentation of student works
ASSIGNMENT DIFFICULTY LEVEL
Moderate
60%
COURSE INSTRUCTORS
Mandar Rane
Prof. Mandar Rane
Communication Design
Faculty, IDC, IIT Bombay
Prof. Purba Joshi
Product Design
Faculty, IDC, IIT Bombay
PREREQUISITES

1. Knowledge of basic typography
2. Awareness about elements and principles of design and elements of form
OBJECTIVE 

- The focus of this course is to improve ones ability to identify a design problem.
- Understand the factors that directly or indirectly influence the design problem.
- Design methodology – Study in the phases of process from analysis through synthesis and evaluation.
- To be able to develop a mindset for the investigation from the user perspective.
COURSE CODE: 

The course code is DE 669.  It is an elective course in IDC School of design open for M.Des Students of all disciplines