Oxford English dictionary defines packaging as materials used to wrap or protect goods. Fundamentally, at a utilitarian level packaging is indeed a covering, to contain, hold, and protect the contents within from getting contaminated or damaged in transportation. Sentimentally speaking, however, packaging can convey a brand, a mood, attract attention, persuade the intended audience, and communicate its contents of the package as intended by the packaging designer. This can be achieved through the use of specific packaging materials (substrates such as paper, cardboard, plastic, aluminium etc), colours, typography, printing and manufacturing methods. Therefore packaging should be understood in these two aspects:
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Packaging and label design
Form and communication
QUICK OVERVIEW
This is an introductory course designed to explore package design and label design through hands-on assignments engaging students into multiple mini-design projects.
IDC COURSE CODE: DE 651
What is Packaging?
1. PACKAGE DESIGN:
Includes the structural aspects of packaging, related to its form.
2. LABEL DESIGN:
Includes aesthetics and conveying of information. Deals with the communicative aspects of packaging.
Introduction
An introductory course designed to explore package design and label design through hands-on assignments engaging students into multiple mini-design projects. The course will focus on functional aspects of package design related to its structure, form, strength, material, safety, transportation, production, usage and environmental concerns. Label design will investigate the purpose of branding a product, trade dress, need for aesthetic considerations; such as visual identity, image, typography, colour and challenges in communicating product information unambiguously.
In addition, this course also dwells into concerns of creating inclusive packaging solutions with a special focus on problems situated in the Indian context.
In addition, this course also dwells into concerns of creating inclusive packaging solutions with a special focus on problems situated in the Indian context.
Fig 1. Packaging done by students during coursework
Fig 2. Book packaging using a single sheet of paper - Designed by Prof. Purba Joshi
New: Spatial visualization quiz
Recently we have introduced a quiz to the course to improve spatial thinking. You can try it out
Spatial visualization ability or visual-spatial ability is the ability to mentally manipulate (rotate, flip 2-dimensional and 3-dimensional figures. - Source: Wiki
Also, read about the spatial visualization design course
Q1. Which shape could you make by folding the given pattern on the dashed lines?
Download: Assignment
YEAR OF CREATION: 2017
Free Download // Anatomy and structure of a box
From sheet to from // Contains 2 pages
Free Download // Assignments and documentation of student works
ASSIGNMENT DIFFICULTY LEVEL
Moderate
60%
COURSE INSTRUCTORS
Prof. Mandar Rane
Communication Design
Faculty, IDC, IIT Bombay
Communication Design
Faculty, IDC, IIT Bombay
Prof. Purba Joshi
Product Design
Faculty, IDC, IIT Bombay
Product Design
Faculty, IDC, IIT Bombay
COURSE PREREQUISITES
1. Knowledge of basic typography
2. Awareness about elements and principles of design and elements of form
OBJECTIVE
- The focus of this course is to improve one’s ability towards spatial thinking with hands-on exercises
- Understand the factors that directly or indirectly influence packaging a product.
- Create a prototype and experience challenges of packaging
- Introduction to inclusivity in packaging and concerns for INDIA
COURSE CODE:
The course code is DE 669. It is an elective course in IDC School of design open for M.Des Students of all disciplines
This year 2020 course will be conducted online
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