Visual Identity Design for ReBIT
Reserve Bank Information Technology Pvt. Ltd.
MEETING WITH ReBIT
As a technology partner of RBI, ReBIT’s key role is enabling RBI to establish a resilient banking network leading to a technological transformation of Indian banking. While associated with RBI, ReBIT must independently be perceived as a group of diverse, young, smart and energetic people delivering excellence through innovation and collaboration.
Banking + Technology + People
Translating the brief:
ReBIT as an acronym for Reserve Bank Information Technology Pvt. Ltd. already draws strong associations with banking (Re= Rupee) and information technology (BIT= basic unit of information used in computing and digital communications). The corporate identity reifies the associations of ‘Re’ and ‘BIT’, to construct a distinctive visual mark.
Tagline: Regulate, Reassure, Redefine