Swayam Symbol

Identity Design for Swayam

My education, My choice

About the project:

The MHRD project was routed through Prof. Deepak B. Phatak, from the Department of Computer Science and Engg, IIT Bombay. The requirement was to design a logo/symbol and brand guidelines for the launch of the online education portal Swayam for India.

Design process:

The video showcases the design process of the Swayam symbol by translating the brainstormed keywords into visual elements. The symbol and the logo were presented to the MHRD ministry. However, it was not implemented. Sharing the design process video for everyone's benefit.  

Promotional video:

Typographic enhancements:

Project Team:

Mandar Rane
Prof. Mandar Rane
Communication Design
Faculty IDC, IIT Bombay
Priti Rajwade
Independent Designer 
Alumnus IDC, IIT Bombay
Devanagiri wordmark: Prof. Manohar Desai - Symbiosis Institute of Design, Pune Vimannagar
Design Associates: Jaikishan Patel + Shravan Murlidhar
Project Type: Consultancy
Category: MHRD, Government of INDIA
Client: Department of Computer Science, Engg. IIT Bombay
Deliverable: Design Specification Manual Brand Guidelines 
Year of release: 2009

Project routed through Industrial Research and Consultancy Centre, IIT Bombay (IRCC)

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