Sharing the design process video for everyone's benefit. The video showcases the design process of the Swayam symbol by translating the brainstormed keywords into visual elements.
The symbol and the logo were presented to the MHRD ministry. However, it was not implemented. Later, after a few years it was done by someone else and here is the new logo.
DESIGN PROCESS . TYPO . DOWNLOAD . TEAM
Identity Design for Swayam
My education, My choice
ABOUT PROJECT
The MHRD project was routed through Prof. Deepak B. Phatak, from the Department of Computer Science and Engg, IIT Bombay. The requirement was to design a unique logo/symbol and brand guidelines for the launch of the online education portal Swayam for India.
Design process:
Promotional video:
Typographic enhancements:
Devanagiri logo design by Dr. Manohar Desai
Project Team:
DESIGNERS
Prof. Mandar Rane
Communication Design
Faculty IDC, IIT Bombay
Communication Design
Faculty IDC, IIT Bombay
Priti Rajwade
Independent Designer
Alumnus IDC, IIT Bombay
Independent Designer
Alumnus IDC, IIT Bombay
DESIGN OF DEVANAGARI WORDMARK
Dr. Manohar Desai
Head of the Department
Symbiosis Institute of Design, Pune
Head of the Department
Symbiosis Institute of Design, Pune
