A man's face is stopped by a hand

Visual Order

A course in basic design

Welcome to this foundation course in basic design, Visual Order. This course aims to strengthen your visual design skills towards controlling the viewer’s attention by understanding the rules of arranging visual elements in a two-dimensional space. We will discuss limitations of visual hierarchy and how Order as a concept can broaden your know-how of visual design from mere organisation of information to the act of making meanings.
Title slide of the presentation linked with the course - 126 slides

Objectives: Learning outcome

  • Structuring a visual message
  • Understanding the creation of order in visual design
  • Conveying single meaning / conveying multiple meanings
  • Selective grouping / Combined grouping
  • Express type through form, scale, orientation and value
  • Type semantics, expressive typography
  • Build sensitivity to subtle and gross visual relationships
  • Translating a picture into equivalent typographic messages
  • To ensure communication as an object-oriented description rather than a viewer-oriented description
  • To be able to experience the variables of visual relationship towards perceiving the elements of a composition as a whole

Complimentary objectives:

  • To focus on the task rather than the tool (software)
  • To learn image editing, publishing and documentation and working with precision
  • To encourage working in a team-leading to discussions and constructive criticism

Importance of the assignment criteria:

Tasks in this assignment are evaluated objectively and are solely based on assignment criteria. They are not governed by the personal likes or dislikes of the instructor. Therefore read the tasks and instructions carefully. If the assignment criteria are perceived differently by the students and the instructor, then we lose time. However, constructive arguments in alignment with the tasks can be defended objectively, this approach matches my teaching philosophy

Download: Assignment 

Last updated: 8 APR. 2020
Free Download // Contains the PDF of the assignment. // Contains 3 pages 
ASSIGNMENT DIFFICULTY LEVEL
Moderate
60%
COURSE DESIGN
Mandar Rane
Prof. Mandar Rane
Communication Design
Faculty IDC, IIT Bombay
AUDIENCE
Primary Audience:
Undergraduate and postgraduate students of design 
Secondary Audience:
Aspiring designers keen on learn visual design
PREREQUISITES

1. Knowledge of basic photography typography
2. Awareness about elements and principles of design