Visual Order

226 pages of documented coursework explaining concepts in Graphic Design with a rational

Tool versus the Task - Analog versus Digital.

In most of the traditional practices of teaching basic design, ‘not knowing’ never dominated the domain of ‘tools’, but always focused on the ‘task’. With new tools for execution, maximum effort is spent on struggling to know the tool rather than involving oneself within the depths of the task. As a result, the task, only travels the extent of the novice’s knowledge about the tool. Therefore the objective of the task is dictated by the tool, making exploration limited and learning distorted.

The book collates the coursework and introduces a method encouraging collaborative environments for learning space and order, where physical participation, dialogue and involvement with a purpose (task) are of prime concern. This experiment is an attempt to balance the pedagogy for design education, namely traditional and modern learning methods, through recognizing and associating rational thinking with exploration and creativity. Understanding the problem in all these aspects, the challenge was to come up with a learning method which allows the creative freedom to explore, but also validates this freedom by objectivity and rationality.

Objectives of the course:

- Purposefull arrangement of elements in a given space to send (design) pre-planned visual message.
- Understanding and experiencing the creation of order in visual messages.
- Achieving order and translating picture into equivalent typographic compositions (translations).
- To ensure communication as a object-oriented description instead of viewer-oriented description.
- Experiencing Scale, Value and Space relationships towards perceiving the whole.
- To understand selective and collective relationships.

Complimentary Objectives:

- To focus on the task rather than the tool (software).
- To learn image editing, documentation and working with precision.
- To encourage working in a team initiating discussions and constructive criticism.
- To encourage iterative process of designing by generation of alternatives.