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Why did I refuse to guide a signage design project for a zoo?

Because animals are not interested in seeing us, we are. 

Imagine someone always staring at you, as you go about your daily business, whether you are having your food, or taking a bath or simply relaxing. It’s a complete invasion of your privacy, right? Animals in the sanctuaries are subjected to such scrutiny all the time, the conditions are worse in a zoo. We as humans are most curious about how animals live their lives, but do animals want our interference? What if this human interference could be kept to a minimum?

Once a student came to me to do a wayshowing project for Zoo. I flatly refused. The idea of a zoo does not make sense to me. It is so human centered. Student asked, by this logic, one cannot do a wayshowing project for the Zoo?

I said, one can do it, but the point of view should be changed. Cage yourselves, not them. We are interested in seeing them, they are not. 
I always visualized it as an underground system with openings at specific locations. These locations are the spots where animals are most likely to be seen as they roam around. Such an underground system may require digital signages to locate animals. I am not getting into the details of executing it, but understand the approach. Change one’s point of view.

Hide from animals. Do not invade their space.